Samsung The Frame Art Mode QLED 4K HDR Smart TV

A glare free viewing experience

The Frames ground breaking Matte Display overcomes this as it absorbs reflections so even in bright light you will have the best possible viewing experience. It also helps your TV look just like a picture frame, so you can enjoy art on a glare free canvas

Designed to look just like a picture frame

The Frame is a stunningly slim TV that you will want to watch even when it is off. This elegantly minimal TV with tidy cables even hangs just like a picture frame, near flush to the wall, so it will blend beautifully with your home

Style The Frame, your way

Switch up the colour and style of The Frame TV with customisable bezel frames. Designed to look just like the edges of a picture frame, it is never been easier to customise The Frame TV to work with your taste, space or simply the artwork on display

TV when its on, Art when its off

Instead of turning into a black screen, The Frame transforms into a showcase of artwork and photography when it is turned off. Now with lower energy consumption than before. Plus, enjoy your favourite pieces for as long and as often as you like with no screen burn worries

Bring world class galleries to your home

With an Art Store subscription you can curate your own personal art collection with a growing library of over 2,500 pieces of artwork from world renowned institutions. From beloved classics to stunning photography, Art Store gives you unlimited access to a vast collection of art pieces

Enjoy artful colours, validated by PANTONE

Meet fully authentic colour expression, validated by PANTONE. The Frame reproduces rich colours and textures of your favourite artwork, with high colour fidelity. And with the Matte Display that reduces glare, you can enjoy an authentic art viewing experience

Flexible design that fits your space

The Frame is flexible enough to work with your home set up too. Thanks to the adjustable TV stand design, simply set your TV at the height of your liking to make room for your soundbar

Your favourite apps on the best selling Samsung Smart TV

Dive into a huge collection of 4K films, TV shows, and all your catch up TV apps including Netflix, BBC iPlayer, Disney Plus, Apple TV and NOW apps all in one place

Brightness Sensor

The Brightness Sensor detects ambient light and automatically adjusts the screens brightness and colour tone to perfectly match the art piece on display

Motion Sensor

When youre in the room, the Motion Sensor detects your presence and automatically turns the TV to Art Mode, so you can enjoy art while youre there. When you leave, it turns off into standby mode to save energy

Naturally bright and colourful picture

See everything you watch come to life with greater detail and realism. Quantum Dots boosts the brightness and transforms light into lifelike and accurate colour validated by Pantone

Picture and sound automatically optimised

Think of the processor as the brain of the TV. The smarter the processor, the better your experience will be and this processor introduces AI to optimise your content. It adjusts the brightness and upscales the resolution of what you are watching to 4K, even if it wasnt filmed that way

Easy on the eyes

Brilliant viewing, no matter the time of day. Sit back, as The Frame automatically readjusts TV brightness settings depending on the time of day, so it is always easy on the eyes

Dolby Atmos

Dolby Atmos delivers a sound experience that you can feel all around you. It works with the TVs built in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like its actually flying over you

Mirror all your content on the big screen

Go from watching your favourite show on your mobile device to watching on The Frame with a bigger screen with easy screen mirroring. You can mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple device to project via AirPlay2