Samsung S90D OLED 4K HDR Smart TV

NQ4 AI Gen2 Processor

Think of the processor as the brain of the TV, and this is our most intelligent 4K processor. Using AI and 20 AI neural networks, it elevates content to near 4K quality. From streaming to gaming, it optimises both picture and sound, enhancing brightness, contrast, motion, sound and resolution for a truly exceptional 4K experience

OLED

Experience the magic of cinematic viewing, in your living room. Rather than using a backlight, OLED technology allows each pixel to be individually controlled creating pure blacks, bright whites and epic contrast. Combined with Pantone validated colour accuracy, everything you watch comes to life in stunning realism

OLED HDR Plus

Experience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision

Smart TV powered by Tizen

Dive into a huge collection of 4K films, TV shows, and all your catch up TV apps including Netflix, BBC iPlayer, Disney Plus, Apple TV and NOW apps all in one place

4K AI Upscaling

From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 20 neural networks, our TV intelligently analyses images and restores detail for a stunning visual experience

Real Depth Enhancer

Real Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephants wrinkles while leaving the background as it is just like a persons eyes would

LaserSlim Design

Achieve the minimalist look with a super slim and ultra stylish TV. With a nearly bezel less screen and a super thin profile, it has been delicately crafted to blend in with your home

Dolby Atmos

Dolby Atmos delivers a sound experience that you can feel all around you. It works with the TVs 8 built in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you

Object Tracking Sound Lite

Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you

AI Sound

Using AI and 20 neural networks, the TV optimises the sound for what youre watching and where youre watching it. It automatically tailors the sound to your space clarifies voices over background noise; and adapts the sound to match the type of content you are watching. You will hear every detail

Samsung Q Symphony

Enhance your Samsung TV experience with a Samsung Soundbar. Designed to work in perfect harmony, enjoy exceptional sound from both your TV and soundbar speakers at the same time. Get the audio experience your Samsung TV deserves

Motion Xcelerator 144Hz

Designed for next gen consoles and PC Gaming, it guarantees ultra-smooth visuals and ultra low input lag for responsive gameplay. Become the greatest of all time with lightning quick motion

Gaming Hub

Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry leading partners, all in on one place With no downloads, storage limits or console required, just turn on your TV and play

AI Auto Game Mode

Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings

FreeSync Premium Pro

AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience combining reduced screen tearing and stuttering with exceptional High Dynamic Range visuals. Watch your games come to life in spectacular colour and vivid detail

Multi View

Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen. Handy if you want to keep an eye on the football score whilst watching a movie